Public Relations for Startups 2023

Learn practical public relartions (PR) for startups in this new course from renowned instructor Dekker Fraser. Key Public Relations Learnings:Dekker's "3S Formula" for Startup PR: Soliciting, Storytelling & ScalingHow to get a lot of media attention and virality with minimal budgetGetting awards to drive salesCreative approaches for PR viralityHow to leverage the advantages startups have over large companies to garner attentionReal case studies and tutorials that demonstrate my success with public relationsGrowth hacks such as advertising and direct mail pitches to journalistsPowering search engine optimization (SEO) with public relationsPiggybacking off bigger brandsPodcast marketingInfluencer marketingBuilding and automating media outreach listsResearching media outlets and journalistsUsing the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PRWriting a press releaseLeveraging stories for maximum reachThe types of stories and story angles to writeHow to interviewDekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth. Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler's Kellogg School of Management. He also studied at Northwestern's Medill School of Journalism and received leadership training from Columbia Business School.