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Sales Discovery, Inside Sales and Inclusive Marketing 2.0

4.40
3,131 students
1h 18m
Updated Apr 2026

What you'll learn

Explain the evolution and significance of inside sales in modern business.
Identify key roles and responsibilities within an inside sales team.
Utilize CRM systems and sales automation tools effectively.
Analyze the sales funnel and optimize customer interactions.
Conduct effective sales discovery meetings to understand client needs.
Apply SPIN Selling and handle objections confidently.
Implement inclusive marketing strategies to enhance customer engagement.
Measure and improve sales performance using key metrics and trends.

Course Description

In today’s fast-paced sales environment, inside sales has emerged as a pivotal force driving revenue growth and customer engagement. This course provides a comprehensive overview of inside sales, covering its evolution, team structures, essential tools, and technologies that enhance sales performance. Learners will gain a deep understanding of the sales funnel, customer journey, and the strategies necessary to optimize lead conversion and relationship management.

Sales discovery is a critical skill that enables professionals to build trust, uncover customer needs, and align solutions effectively. This course explores proven techniques for conducting impactful discovery meetings, leveraging SPIN Selling methodologies, and handling objections with confidence. By mastering these strategies, participants will enhance their ability to communicate persuasively and drive successful sales outcomes.

Inclusive marketing is essential for businesses aiming to connect authentically with diverse audiences. This course delves into the principles of inclusive marketing, offering actionable strategies to integrate inclusivity into sales processes. Participants will also learn how to measure sales performance using key metrics and adapt to emerging trends, ensuring they stay competitive in an ever-evolving sales landscape.

In this master course, I would like to teach major topics:
Module 1: Introduction to Inside Sales

Module 2: Structuring and Roles in Inside Sales

Module 3: Tools and Technologies for Inside Sales

Module 4: The Sales Funnel and Customer Journey

Module 5: Sales Discovery Strategies

Module 6: Advanced Sales Discovery Techniques

Module 7: Inclusive Marketing in Sales

Module 8: Performance Metrics and Continuous Improvement

Enroll now and learn today !

Requirements

  • Basic skills and ideas of Sales Discovery, Inside Sales and Inclusive Marketing.

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Sales Discovery, Inside Sales and Inclusive Marketing 2.0

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Course Details

  • Level All Levels
  • Lectures 8
  • Duration 1h 18m